Skills Required To Become A Fashion Industry Manager ?

If you are into fashion and business, the multi billion dollar industry of fashion management is the path for you. Fashion marketing managers have the huge yet exciting task of overseeing the branding, advertising, and consumer reactions to marketing campaigns and fashion products. It takes more than a passion for fashion to make it in the business. It takes high levels of acuity, patience, vision, development, and strategy. Let’s take a closer look at what you need for success in the fashion world — and one place where you can learn the ropes.

A. What’s brand strategy? If you know the Nike swoosh, the Starbucks mermaid, Coke’s white wave, or McDonald’s golden arches, then you understand what successful brand strategy looks like. It is the ability to tell a brand’s story with a logo or a sound. It’s ubiquitous recognition and storytelling through the product and its packaging.  A brand must be able to communicate what it is, what it stands for, and why you want it in the flash of an eye. A brand strategy delivers a consistent, timeless core message quickly, succinctly, and in a way that makes it desirable to consumers. 

B. Stellar communication skills are key to just about any profession including the fashion industry. Designers and merchandisers specifically need to understand the art of the pitch, which demands the right mix of precision, confidence, and succinctness.They also need to communicate effectively with their teams and manufacturers about material supply, costs, and timelines. Negotiation skills are another must in this world of rapid fashion communication. You need to know how to think, write, and speak off the cuff — and get what you want.

C .  Fashion is more than product. After all, there’s a process from idea to showroom floor. As a fashion industry manager at any level — boutique or mass production — you need to know how a business operates. First on the list? Your budget. Your business can’t do anything without a budget and to have a clear budget, you need a clear plan with a strategy and vision. How do you develop these business skills? It all starts with your entrepreneurial vision… 

D.  Creating a brand? You need a clear, simple vision of what you want your brand to be and for whom. This vision needs to be clear, developed, detailed, and definite. It also needs to be simple.It is easier said than done, though. Think of Nike, Starbucks, and McDonald’s. Regardless of what you think of the products, someone at the top had a clear vision and followed through. We know those brands. Those brands know us.

E.  Where do you learn all of this? That’s the easy part: Italy, the heart of fashion! You can earn your master’s degree in Fashion Business at IED Florence. Nestled in the centre of Italy, students there immerse themselves in collaborative efforts with some of the world’s biggest brands. This master’s degree is aimed at those who have completed their undergraduate degrees in communication, economics, fashion design, or styling, and to other young professionals who want to develop a solid training and career in fashion management.

List of Headings

i.  Strong Visualization

ii.  A place to learn it all

iii. How to develop a business

iv. marketing and communication

v.  A sharp business sense

vi. Vision of an Entrepreneur

vii.Strategy of a brand

Strategies to answer the questions

  1. Quickly read through the paragraph headings so you can see what they say.
  2. Then look at the first paragraph.
  3. Often only the topic sentence needs to be read carefully because the main idea and answer are there – you may be able to just skim the rest.
  4. Sometimes, however, the answer is not in the topic sentence and the whole paragraph needs to be read more carefully.
  5. If a match is not immediately obvious, move on to the next one.
  6. If you are unsure between two answers at first, put them both in. You may be able to eliminate one answer later if it fits another paragraph better.
  7. If at the end you are still stuck between two answers for a question, pick which fits best.
  8. Watch out for synonyms – often words in the paragraphs and paragraph headings will not be the same; they will be synonyms.
  9. Having a noun from a heading that is in the paragraph does not guarantee they match – you still need to read it carefully to check

Answers :

A : vii

B : iv

C : iii

D : vi

E : ii




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